Down: The Dating Application Using The Shame Regarding Getting Down

TL;DR: Whether you’re looking for a safe destination to big date or a private place to attach, Down will be the # 1 app to show to, specifically if you’re a lady. With 2 million people and 50 per cent of fits fulfilling IRL, acquiring a night out together or obtaining down has never been easier or even more fun. 

Intercourse typically is actually a taboo subject, especially if youare looking for this. But online dating sites might be as taboo.

Just how are you currently meant to only come-out and state all you have to is a hookup without experiencing bad? You do it through the Down software.

Or exactly how are you presently supposed to open up yourself to online dating sites if you’re uncomfortable because of the atmosphere? Again, you do it through Down application.

Down is among the most protected and private way to state what you need (acquire what you need) – no shame or fear!

Tips “Get Down” or “Get Date”

away from growing disappointment because of the matchmaking industry, Colin Hodge cofounded Down (previously named Bang with Friends) in January 2013 as a way for people to explicitly, and in private, state whatever they’re looking for without embarrassment.

People, whose typical age ranges between 18 and 35, register through Twitter, and Down makes use of people they know, buddies of friends and other contacts to create fits.

For anything a little more major, people can pick to “Get Date,” however if they need anything even more casual, they can decide “Get Down.'”

Keeping with the private theme, no real matter what a user chooses, the person on the other side end cannot see who they are until they even elect to get a romantic date or get down.

Unlike most online dating sites, consumers do not need to fill in a lengthy profile with clever stories, and participation is totally key unless the people picked if not.

Customers are also given a Bangability rating, which Hodge mentioned is actually a “secret formula” based on how people have actually viewed them as well as how most people are interested in conference for either a night out together and getting straight down.

Down, you’ll find on iOS and Android, is also establishing another element called “regular Picks,” where users have the 10 most useful suits throughout the day instead of having to swipe through hundreds, if you don’t thousands, men and women to track down a match.

“it’s simply a good way of swallowing in to the app, investing half a minute following taking place together with your day – make fully sure you get that date establish when it comes to few days and feel like it isn’t really an overwhelming process, but it’s something that simply matches to your existence,” Hodge mentioned.

Not another sketchy hookup app

So just what keeps Down from getting grouped with spammy hookup programs? Honesty.

Down took the thing that was missing out on from the industry (a dating site that is not scammy or coming across as well great) and produced an easy method for individuals to connect such that they are aware is actually going for what they want and never wasting their particular time.

“We’re very much accustomed to prospects form of sugar-coating the online dating world,” Hodge stated. “We wished to give folks a truthful strategy to relate genuinely to one another and make sure we aren’t, frankly, bullshitting all of them,” the guy mentioned.

This sincerity is reflected in Down’s user base.down3

Per Hodge, the business got the personal method to getting traction, making use of word-of-mouth to distribute the news headlines regarding web site, with led to a authentic product and clientele.

“which is stored the caliber of the web site greater. It’s also held the percentage of people matched and taking place a date larger,” the guy said.

Another enjoyable reality: it’s mainly women that are looking to get down.

Hodge mentioned 75 % of women elect to get down in comparison to 65 per cent of males, citing safety since the reason.

“honestly its a safer atmosphere than just meeting total strangers,” he mentioned. “We would like to provide ladies the capacity to end up being the same part for the courting procedure and to possess freedom to select whatever purpose they really want.”

a modern-day secret admirer

The effect from people has become extremely pleased. Hodge said individuals are thrilled getting someplace where they are able to state what they need without wisdom, and Down is pleased to provide in their eyes.

“Men and women are achieving this anyhow offline, so we may as well give them technology to get it done in a better way,” he stated. “We understood, specifically for the younger generation, there ended up being a requirement to carry online dating inside modern period and then make it lots easier.”

Hodge promotes consumers to anonymously invite buddies they would like to get down with through the site. And also you thought it – the individual you invite will not know it’s you until they signup.

“We want visitors to ask people they know in a secret means through software, and I also think that raises everyone’s odds of achievements,” he mentioned. “It really is a modern-day secret admirer note you’ll deliver towards friends via text message.”

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