Lulu: The Software That Assists Ladies Make Smarter Dating Decisions

TL;DR: If you have ever wished you could evaluate the inventors you date, or the guys you-know-who would make great dates, like you examine restaurants, after that Lulu will make all of your dreams become a reality. Since first-ever application for ladies, Lulu is bringing the lead in this industry, assisting ladies generate better relationship decisions and men come to be better daters.

From Amazon to Yelp, we’re in a world in which everyone loves to examine things. Everybody else are unable to wait to express their view regarding their newest food or perhaps the finally apartment they lived-in, but what towards most recent guy they went on a date with?

Well Lulu is the best outlet for doing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive social networking that offers ladies the ability to rate the men they date, suggest date-worthy dudes and share private experiences with an incredible number of various other like-minded ladies.

It is like talking to the best friend

Chong and Schwartz got the theory for Lulu after Chong had an unforgettable all-girls brunch knowledge. From changing tales about careers to Valentine’s Day plans, she wished she could bottle that feeling of camaraderie and place it to great usage.

In 2013, that vision became possible in the shape of Lulu, a space where females can feel safe when speaking about their particular really love resides.

Director of promotion Deborah Singer said this has been quite a few years coming for a software in this way in the industry, particularly with referrals getting very popular in other areas of life.

“ladies now have recommendations about everything in their unique life… but we do not get tips for anything as important as relationships and times,” she said. “We believe’s an incredibly important location for ladies to be well informed and get information [about] to enable them to really create smarter choices for themselves.”

Whether it is rating males they have eliminated with, suggesting high-quality guys to many other people or making friend associations, Lulu has made a significant influence.

“I think we’re providing a details level to your matchmaking room,” Singer said. “Dating is an activity that does not have that info covering, and in addition we see our selves as taking considerably more details to that business.”

Lulu stands apart off their programs because Chong and Schwartz, in addition to every person on the team, allow their characters shine through, providing down that feeling of speaking with a really good gf.

Based on Singer, Lulu is especially prominent among university females, who’re in a fresh internet dating atmosphere and are in search of female friends to visit for guidelines in regards to the dudes they may be meet and fucking on campus.

Lulu in addition sets the confidentiality and protection of its people initially. The app uses Facebook to confirm gender, get older (no one under 17 is permitted to join) and buddies sectors.

But do not consider males are not permitted within ladies club

In might, Lulu allowed dudes to begin using the app as long as they happened to be interested in getting reviewed.

Male users can see their own general rating and which hashtags women are using to explain all of them, like “#AlwaysPleased” or “#WearsEdHardy.”

But they can access information that presents just how ladies position all of them on characteristics such wit, kissing abilities plus.

Lulu’s editorial group also gives guys specialized articles offering online dating advice for the certain specific areas needed enhancement in.

Women may also ask the guys their unique views on multiple subjects, including rectal intercourse or generating a consignment.

Yet over one million males have accompanied, with the average review becoming a seven, and a few even look at the app 3 x just about every day.

“We saw that there ended up being a genuine cravings from dudes to style of enjoy statistics regarding what women were stating about all of them,” Singer mentioned. “Our goal is really assist dudes improve. Just like you would utilize Bing Analytics on your own website to enhance it, this is exactly type of Google Analytics for dudes.”

Creating a safe, positive atmosphere for all

Unlike sites like Yelp or TripAdvisor, Lulu will not enable women to create available commentary within their ratings.

Women can be given multiple choice solutions whenever reviewing the guys as well as other females can agree or differ making use of overview, which Singer stated encourages an optimistic atmosphere but also helps to keep user reviews from becoming unnecessarily mean.

“we are rating people – we’re rating dudes. We understand this particular is actually a sensitive and provocative thing getting performing, and we also have to do it in a thoughtful means plus a constructive way,” she said. “We heard through the beginning from women that they don’t desire to be an integral part of one thing mean, so we chose that this style would keep that planet.”

Lulu will use that same structure as time goes on whenever broadening some other popular verticals like beauty, travel or company.

“we need to choose somewhere where ladies are coming to Lulu and it’s types of their own primary place to go for acquiring info from other females,” Singer stated. “we are really concentrated on the product and continuing to build strategies to help ladies discuss much more and get suggestions.”

So if you’re ready to release your girl talk, grab Lulu (free of charge!) into the software shop or Bing Play.